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Titre	Entrepreneurial Marketing: An effectual approach
Libéré	3 years 11 months 25 days ago
Taille du fichier	1,126 KiloByte
Nombre de pages	231 Pages
Fichier	entrepreneurial-mark_cMi7a.epub
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Temps	50 min 15 seconds
Classe	DST 44.1 kHz

Entrepreneurial Marketing: An effectual approach

Catégorie: Science-Fiction, Histoire, Manga
Auteur: Simon Sweeney
Éditeur: Eduardo Mendoza, Jack Kirby
Publié: 2017-11-16
Écrivain: Christina Lauren
Langue: Serbe, Catalan, Persan
Format: eBook Kindle, epub

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Towards agility in international high-tech SMEs: Exploring - From fragile to agile: marketing as a key driver of entrepreneurial internationalization Int. Mark. Rev. , 36 ( 2019 ) , pp. 260 - 288 , 10.1108/IMR-01-2018-0023 CrossRef View Record in Scopus Google Scholar

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Exploration and Exploitation in Organizational Learning - Entrepreneurial marketing learning styles used by entrepreneurial teams 26 October 2020 | Journal of Research in Marketing and Entrepreneurship, Vol. 23, No. 1 Crisis management as practice in small‐ and medium‐sized enterprises during the first period of COVID‐19

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STRATEGIC GIVENS IN NEW PRODUCT DEVELOPMENT: … -  · Read S, Dew N, Sarasvathy SD, Song M and Wiltbank R [2009] Marketing under uncertainty: The logic of an effectual approach., Journal of Marketing 73 (3), 1–18. Crossref , ISI , Google Scholar Read S and Sarasvathy SD [ 2005 ] Knowing what to do and doing what you know: Effectuation as a form of entrepreneurial expertise. , Journal of Private Equity 9 (1), 45–62

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